Last updated: 09 March 2026
InkLink ("we," "our," "us") is committed to protecting your privacy and ensuring that your personal data is handled responsibly, transparently, and in compliance with applicable laws, including the EU General Data Protection Regulation (GDPR), the UK Data Protection Act, and other relevant privacy laws.
This Privacy Policy explains how we collect, use, share, and safeguard your information when you use the InkLink mobile app, web platform, or related services (collectively, the "Services").
1. Who We Are
InkLink is a digital platform connecting customers with tattoo artists, piercing professionals, laser removal technicians, permanent makeup artists, and other body art and beauty professionals and their shops/studios. We provide booking, payment, portfolio, social media, event hosting, educational content, messaging, and community features to simplify the body art and beauty experience.
- Data Controller: InkLink ApS
- Registered Address: Regenburgsplads 1, 8000 Aarhus C
- Contact Email: privacy@inklinkup.com
- CVR/Registration No: DK41677333
2. Information We Collect
We collect information to provide and improve our Services. This may include:
a) Information You Provide
- Account Information: Name, email address, phone number, username, password.
- Profile Data: Profile picture, gender, pronouns, portfolio images (artists/shops), bios.
- Booking Data: Appointment requests, confirmations, deposits, cancellation details.
- Payment Data: Billing address, transaction details, payment method (processed securely via Stripe; we never store card details).
- Communication Data: Messages sent via our in-app chat (customer-artist/shop), feedback, support requests, and bug reports.
- Identity Verification (for artists/shops): Government ID, business license, certifications (if required for onboarding).
- Social Content: Posts, stories, reels (short-form video), comments, likes, follows, and other social interactions you create on the platform.
- Event and Course Data: Event registrations, course enrolments, attendance records, live stream participation, and progress tracking data.
- Wallet and Transaction Data: Wallet balances, gift card purchases and redemptions, store credits, loyalty points, promotional code usage, and referral activity.
- Intake Form Responses: Information you provide through custom intake forms created by shops/artists for appointment preparation.
- Ratings and Reviews: Star ratings, review text, and feedback you provide about artists, shops, or the platform.
b) Information We Collect Automatically
- Device Data: IP address, browser type, operating system, device identifiers.
- Usage Data: App interactions, clicks, features used, log files, crash reports.
- Location Data (optional): If enabled, we may collect your location to show nearby tattoo shops/artists.
c) Information From Third Parties
- Payment Providers (Stripe): Transaction confirmations and payment processing.
- Social Media (if you link): Public profile information via Google or Apple sign-in.
- Business Partners: Marketing referrals or promotions.
- Video Services (Zego): For live streaming functionality.
- Push Notification Services (Firebase Cloud Messaging): Device tokens for delivering notifications.
3. How We Use Your Information
We process your data for the following purposes:
- To create and manage your account.
- To enable bookings, counter-bookings, schedule management, and flash design reservations.
- To facilitate secure payments, deposits, wallet transactions, and gift card processing.
- To provide portfolio hosting, social media features, and content sharing for artists and shops.
- To enable event hosting, course delivery, and live streaming functionality.
- To facilitate in-app messaging and communication between users.
- To manage ratings, reviews, and content moderation.
- To administer loyalty points, referral programs, and promotional offers.
- To display relevant advertisements based on location and preferences.
- To send confirmations, reminders, and relevant notifications.
- To improve and personalize your experience (recommendations, UX).
- To enforce our Terms of Service and prevent fraud or abuse.
- To comply with legal obligations (e.g., tax, accounting, record keeping).
- For marketing (only with your consent).
Legal bases: Performance of contract, consent, legal obligation, and legitimate interests (e.g., service improvement, fraud prevention).
4. How We Share Your Information
We never sell your personal data. We may share data in the following circumstances:
- With Artists/Shops: To complete bookings and provide requested services.
- With Payment Providers (Stripe): For payment processing.
- With Service Providers: IT hosting (cloud infrastructure), cloud storage (Cloudflare R2 for media and files), real-time messaging infrastructure (Pusher), video streaming services (Zego), push notification services (Firebase Cloud Messaging), error monitoring (Sentry), location services (Google Places API), analytics, and customer support providers.
- With Legal Authorities: If required by law, court order, or government request.
- In Business Transfers: If InkLink merges, sells assets, or is acquired.
5. Data Retention
We retain personal data only as long as necessary:
- Account data: Until you delete your account.
- Booking and transaction records: Up to 6 years (for tax/legal compliance).
- Communications and messages: For as long as needed to provide support and services.
- Social content (posts, reels, comments): Until you delete the content or your account.
- Stories: Automatically deleted after expiration (typically 24 hours).
- Wallet, gift card, and loyalty data: For as long as your account is active and up to 6 years after for compliance.
When data is no longer required, it will be securely deleted or anonymized.
6. Your Rights
Under GDPR and other laws, you have the following rights:
- Access: Request a copy of your personal data.
- Correction: Update inaccurate or incomplete data.
- Deletion: Request erasure of your data ("right to be forgotten").
- Restriction: Limit how we process your data.
- Portability: Request your data in a structured, machine-readable format.
- Objection: Opt-out of processing for marketing or legitimate interest purposes.
- Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
To exercise your rights, contact us at privacy@inklinkup.com
7. Data Security
We implement technical and organizational measures to protect your data, including:
- Encrypted storage and transmission (SSL/TLS).
- Access controls and authentication.
- Regular security testing and monitoring.
- Stripe-certified PCI-DSS compliance for payments.
No system is 100% secure, but we take reasonable steps to protect your data.
8. International Data Transfers
If data is transferred outside the EU/EEA (e.g., cloud providers in the US), we ensure safeguards such as Standard Contractual Clauses (SCCs) or equivalent measures are in place.
9. Cookies and Tracking
InkLink uses cookies and similar technologies to:
- Remember your preferences.
- Enable secure login sessions.
- Measure usage and analytics.
- Deliver personalized content and ads.
You can manage or disable cookies in your device/browser settings.
10. Children's Privacy
InkLink is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we learn that data has been collected from a person under 18 without appropriate consent, we will delete it promptly.
11. Marketing Communications
With your consent, we may send you promotional emails, push notifications, or in-app offers. You can opt out anytime via:
12. Third-Party Links
The Services may contain links to third-party websites or services. InkLink is not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.
13. Apple In-App Purchases
For course purchases made on iOS devices, payments are processed by Apple through their In-App Purchase system. Apple collects and processes payment information according to their own privacy policy. InkLink receives confirmation of the purchase but does not have access to your Apple payment details. For more information, please refer to Apple's Privacy Policy.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If changes are significant, we will notify you via email or app notification before they take effect.
15. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy, contact:
InkLink ApS
Regenburgsplads 1, 8000 Aarhus C
Email: privacy@inklinkup.com
If you are in the EU/EEA, you also have the right to lodge a complaint with your local Data Protection Authority.
